Push and Pull Advertising Strategies

Sales promotion decisions are affected by whether the company decides to do “push or pull strategies” to accomplish its objectives. Any a decision may require a little or a lot of cooperation from resellers. The other strategy may demand more participation from resellers or full-buyers that prospective targeted mailing lists,like the ability to explain to the consumers or clients as to how a product works.

Promotional strategies to get your product or service to market can be roughly divided into two separate camps. There two approaches for promotion are the n Push and Pull Strategies. Push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase or in other words taking the product to the customer.

The term 'push strategy' means the work a manufacturer of a product needs to perform to get the product to the customer or tries to sell directly to the consumer, by passing other distribution channels. This is also may involve setting up distribution channels and persuading middle men and retailers to stock your product

A “pull” selling strategy is one of the most requires high spending on consumer and advertising promotion to build up consumer demand for a product. A pull strategy involves motivating customers to seek out your brand in an active process or in short getting the customers to come to you.If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.

Successful strategies will usually have elements of both the push and pull promotional methods. If you are starting a Internet business and intend to sell a product through retailers. You'll also need to raise brand awareness and start building valuable word of mouth referrals. If you have designed a product around the clients or customer and considered all elements of the marketing mix, both of these aspects should be achievable.